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Vinyl Tap

Bespoke Server

Vinyl Tap

Bespoke Server

Background

In January 2017 statistics compiled by BPI showed that Vinyl record sales in 2016 were up 53% on the previous year, hitting a 25 year high as consumers young and old embraced physical formats of music.

One of the players within this surge is Vinyl Tap, an online rare record shop for record collecting, specialising in buying/selling rare collectables of CDs, vinyl, promos, hard to find out of date rarities and music memorabilia. Online customers are invited to browse a huge database of vinyl titles on the website which was developed in Magento, one of the leading ecommerce CMS.

The Challenge

With over thirty years experience of the market, Tony Boothroyd, Vinyl Tap’s Managing Director, had commissioned the new website to promote and sell over 150,000 stock items to a rapidly growing audience and customer base. “Good quality hosting is important to us as we require a reliable and efficient website for customers to use and purchase from. The website is also used for creating reports to control and update stock on several online marketplaces, so reliable hosting is essential for us maintaining the different websites we sell on. The new website presented us with an opportunity to move our hosting up a gear and HA247 came recommended by our developers”.

The Solution

The website was developed in Magento with over 150,000 products. To achieve a stable and fluid website the HA247 DevOps team worked closely with Vinyl Tap’s developers to implement a stack that was up to the job.

The Benefits

“We are a hands on management team at Vinyl Tap. The hosting has been excellent. Support from HA247 is good and the team have been flexible to our needs. Communication is prompt. We are always kept up to date via emails of any issues, and queries are resolved quickly. The overall hosting experience has been great.”

“We expect continuing growth and we are looking into updating our stock management system which is currently kept locally and then synced to the hosted website. Looking forward, the stock management system will be connected directly to our hosted website, so hosting is set to become even more important to our business.”

Tony Boothroyd, Managing Director

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